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"I Do Websites"
The Pritchard Websites radio ad is now playing on Revelation Radio. It's a 30 second ad and will be playing various times during the month.
Email Mike at Mike@PritchardWebsites.com if you hear it!
Along with the ad the Pritchard Websites logo is also on the front page of Revelation Radio in the sponsor section.
Calvary Chapel Magazine Ad
This is the most amazing advertising system I have seen. You get to choose the ad that goes on your site, you approve it or it doesn't show. Or if you are an advertiser you get to choose the site your ad goes on. Check it out:
I Do Websites...
It is embarrassing to say that I do websites. Not because I am ashamed of being a web designer/developer, the quality of my work is very high, but the problem is every 14 year-old kid in America does websites. So do half the people in India and Pakistan. The overall quality of those websites is poor.
Saying "I do websites" doesn't really explain what I do. So I have been trying to think up a good, descriptive and easy to understand explanation of what I do. I could say "I help people strengthen their internet presence" but is anyone really going to understand that? I could say "I help people effectively present their message on the internet". That's probably a good way to put it.
Part of the embarrassment is that so many people make really bad websites that it seems kind of low-class to say that is what I do. How do I explain I am a professional, this is how I make my living, this is all I do for work? This is not a part-time job, not something I do for a hobby, but something I take very, very seriously. How do I explain that website design is so much more than coding something together with some pretty colors?
How do I explain that I develop effective websites. That means that I don't just make pretty websites, I make websites that do what the customer wants. If they want to sell product then I structure the site to rank well on google for the appropriate search terms, I design so the website visitor will enjoy viewing the website, I present the content in a manner that makes people want to read it. I make sure the content and navigation system flows correctly. I correct the photos and try to use photos that tell the client's story. I present the info correctly so that if a person does not read the entire webpage they can still get the main points of the page.
So not only do I feel this embarrassment about telling people "I do websites" but in addition, I also understand the subconscious reactions we all have to websites. I understand why people feel uninspired at some websites, I understand why people draw unconscious negative conclusions about a business when viewing a poorly designed website. But how do you explain that to someone that can't see what you do? How do you explain that uneven margins, incorrect font sizes or colors, poor quality (or just average quality) photos, poor use of color and poor layout all affects the viewers perception? How do you explain all this to someone that can't see it? Oh yes, they feel it, they know it is not an amazing website when they see those kind of things but how do you explain why these things add up to the effect they feel?
When people see the websites I have designed they see the difference. When I get a chance to demonstrate the effectiveness of my current clients websites they are impressed.
Until I come up with a better term, or print a glossy catalog of my work to carry with me, I will keep trying to think up a better way to say "I do websites".
Author: Mike Pritchard